Bachelor of Business Administration: Marketing Emphasis

University Requirements

General Education

UMKC Essentials is the university-wide curriculum that all undergraduate students will complete. The 30-credit hour program includes a First Year Experience course; three critical thinking courses in the areas of Arts & Humanities, Natural & Physical Sciences, and Social & Behavioral Sciences; a Culture and Diversity course; a Civic & Urban Engagement course; two courses in Written Composition and one course in Oral Communication; and a Math Pathway course. Transfer students entering UMKC will elect from the UMKC Essentials General Education Program or the Missouri Core 42 General Education Curriculum.  Academic advisors will meet with incoming transfer students to determine which option best serves the student’s educational needs. More information about General Education may be found here: https://catalog.umkc.edu/undergraduate-academic-regulations-information/general-education-requirements/

Constitution Course 

Every undergraduate student must take a course covering the United States Constitution and the Missouri State Constitution before graduation. Course options are included in the program requirements section below.

Exit Examinations

Information on exit examinations is available in the Undergraduate Academic Regulations and Information section of the catalog.

Missouri Higher Education Civics Achievement Examination

In accordance with Missouri Senate Bill 807 (section 170.013.1), 'any student entering a public institution of higher education for the first time after July 2019 who is pursuing an associate's or bachelor's degree from such institution shall successfully pass an examination on the provisions and principles of American civics with a score of seventy percent or greater as a condition of graduation from such institution'.  To satisfy this requirement at UMKC, students access the exam through the Canvas site. This requirement will be listed in the degree audit system as, 'Take State Mandated Missouri Higher Education Civics Achievement Examination', and listed on the transcript as 'Missouri Civics Examination'.   

Student Learning Outcomes

Students graduating from this program will:

  • be able to understand and describe fundamental concepts and strategies pertaining to product, pricing, promotions, distribution, customer behavior, marketing research, and sales;
  • be able to demonstrate critical thinking skills by employing appropriate tools/techniques to solve marketing-related problems;
  • be able to effectively communicate marketing-related business problems and solutions through individual and/or team-based written project reports and oral presentations.

Admission Requirements

First-time college students are eligible to be admitted to the Bloch School if they meet regular UMKC entrance requirements. Those transferring from other institutions must have 2.5 cumulative and University of Missouri (UM) GPAs. Intra-university transfers can enter Bloch School programs with a 2.25 UM GPA. All students are required to maintain a 2.25 cumulative University of Missouri GPA while enrolled in this program.

Program Requirements

The Bloch School requires a minimum of 120 credit hours to earn the Bachelor of Business Administration (B.B.A.) degree.  This total includes coursework in the following areas: General Education, Basic Skills, General Electives, Business Core, Emphasis Area, and Interest Area.  All students pursuing the B.B.A. degree must select an emphasis area and a complementary interest area. 

See the Bloch School Undergraduate Policies and Procedures section (link to http://catalog.umkc.edu/colleges-schools/henry-w-bloch-management/undergraduate-programs/undergraduate-policies-procedures/) for additional information.

UMKC Essentials

First Semester Experience Course (GEFSE)3
Written Communication:
ENGLISH 110Introduction to Academic Prose3
ENGLISH 225English II: Intermediate Academic Prose3
Oral Communication (choose one of the following):3
Fundamentals of Effective Speaking and Listening
Introduction to Communication
Argumentation And Debate (offered via dual credit only)
Interpersonal Communication
Math Pathway (satisfied in major requirements below)
Critical Thinking in Arts & Humanities (GECRT-AH)3
Critical Thinking in Natural & Physical Sciences (GECRT-SC)3
Critical Thinking in Social & Behavioral Sciences (GECRT-SS)3
Culture & Diversity Course (GECDV)3
Civic & Urban Engagement Course (GECUE)3
Total Credits27

Constitution Course Requirement

Section 170.011.1 of the Missouri Revised Statutes, 2015, states that all candidates for a degree issued by a college or university in the state of Missouri must have “satisfactorily passed an examination on the provisions and principles of the Constitution of the United States and of the state of Missouri, and in American history and American institutions.” 

Courses at UMKC that satisfy this state requirement are:

Choose one of the following:3
The Supreme Court And The Criminal Process
U.S. History to 1877
U.S. History Since 1877
Honors American Government
American Government
Total Credits3

There are a few other ways this requirement can be satisfied for students transferring to UMKC:

  • Take an equivalent course from the list above at a regionally accredited institution.
  • Earn credit for one of the above courses through AP, IB, or CLEP.
  • Take a course that directly satisfies the Missouri Constitution Requirement at another Missouri institution.
  • Have a previous bachelors degree (or higher) from a regionally accredited institution.
  • Have an Associate of Arts degree from a regionally accredited institution.
  • Complete the 42 Hour Core at a Missouri institution and have it listed on the official transcript.

Basic Skills Coursework

ACCTNG 210Introduction To Financial Accounting (Includes Lab)3
ACCTNG 211Introduction To Managerial Accounting3
DSOM 211Business Analytics I3
or STAT 235 Elementary Statistics
or STAT 115 Statistical Reasoning
or MOTRMATH 110 MOTR Statistical Reasoning
ECON 201Principles of Macroeconomics3
ECON 202Principles of Microeconomics3
MATH 110Precalculus Algebra (or ALEKS score of 61 or higher; or MyMathTest College Algebra score of 70% or higher; or ACT MATH sub-score of 28 or higher; or SAT MATH sub-score of 660 or higher; satisfies Math Pathway)3
MGT 256Legal and Regulatory Contexts of Organizations3
MIS 202Computer Applications In Management3
Total Credits24

Major Requirements

Prior to enrolling in any course, students must ensure they have completed the necessary prerequisites.

International Requirement
Select one from: 1, 23
International Management
International Study in Business
Other classes approved by Management Department
Total Credits3
Core B.B.A. Curriculum
DSOM 311Business Analytics II3
DSOM 340Supply Chain and Operations Management3
ENT 315Entrepreneurial Mindset and Opportunity Recognition3
FIN 325Financial Management3
MGT 301Effective Business Communication3
MGT 332Principles of Organizational Behavior3
MGT 471Strategic Management3
MIS 402Information Management3
MKT 324Principles of Marketing3
Marketing Emphasis Coursework
MKT 335Customer Insights3
MKT 348Marketing Research3
MKT 442Social Media and Mobile Marketing3
MKT 480Strategic Marketing3
Interest Area (see below)9
Total Credits48

 General Electives

General Electives 115

Minimum GPA: 2.25 (UM and in-major)

Total Credit Hours: 120

Interest Areas (choose one interest area below)

  • Students may substitute other Bloch School courses to satisfy interest area requirements with Dean approval.
  • The same course cannot apply to both a student's emphasis area and interest area.
  • Interest areas are not listed on a student's official transcript. Only emphasis areas are transcripted.

Analytics and Business Intelligence Interest Area

MGT 367Human Resource Analytics3
or DSOM 346 Service Industry Analytics
MKT 390Customer Data Analytics3
or DSOM 443 Project Management
DSOM 487Special Topics3
or MIS 459 Data Wrangling
Total Credits9

Banking and Financial Services Interest Area

FIN 426Credit Analysis3
FIN 428Commercial Bank Management3
FIN 350Introduction to Risk Management and Insurance3
or FIN 419 Financial Statement Analysis
or FIN 425 Financial Services Marketing and Relationship Management
Total Credits9

Corporate Accounting Interest Area

ACCTNG 306Introduction to the Accounting Profession and Procedures3
ACCTNG 307Cost Management3
ACCTNG 412Introduction to Income Taxation3
or ACCTNG 470 Fraud Examination
Total Credits9

Corporate Finance and Investments Interest Area

FIN 350Introduction to Risk Management and Insurance3
or ACCTNG 307 Cost Management
or ACCTNG 412 Introduction to Income Taxation
or RL-EST 421 Real Estate Finance Fundamentals
FIN 419Financial Statement Analysis3
FIN 445Advanced Investments3
or FIN 476 Introduction to Fintech
Total Credits9

Financial Management Interest Area

FIN 326Financial Management 23
FIN 340Financial Markets and Institutions3
FIN 345Investments3
or ACCTNG 307 Cost Management
Total Credits9

Healthcare Ecosystem Interest Area

HLTH-ADM 473Health and Social Equity3
HLTH-ADM 480The Economics of Health and Medicine3
HLTH-ADM 481Health Policy in the United States3
Total Credits9

Healthcare Financial Management Interest Area

ACCTNG 307Cost Management3
HLTH-ADM 471Financial Management Issues of Health and Human Services Organizations3
HLTH-ADM 480The Economics of Health and Medicine3
Total Credits9

Healthcare Management Interest Area

HLTH-ADM 471Financial Management Issues of Health and Human Services Organizations3
HLTH-ADM 477Leadership and Management in Health Care Organizations3
HLTH-ADM 481Health Policy in the United States3
Total Credits9

Innovation and Design Interest Area

ENT 326Creativity, Innovation, and Problem Solving3
ENT 327Designing the Business Model3
ENT 364Entrepreneurial Management and Innovation3
or ENT 461 Social Entrepreneurship
Total Credits9

Market Research and Analytics Interest Area

DSOM 458Data Visualization3
or MIS 459 Data Wrangling
MKT 390Customer Data Analytics3
MKT 430Personal Selling3
Total Credits9

Organizational Leadership Interest Area

MGT 337Managing Human Capital3
MGT 360Groups and Teams3
or MGT 347 Employee Staffing
or MGT 357 Employee Training and Development
or MGT 367 Human Resource Analytics
or MGT 372 Ethics and Leadership
or MGT 375 Global Mindset for Managers
or MGT 377 Total Rewards Management
or MGT 410 Corporate Social Responsibility
or MIS 415 Managing the Information Systems Resource
MGT 370International Management3
or MGT 470 International Study in Business
Total Credits9

Real Estate Interest Area

RL-EST 321Real Estate Principles3
RL-EST 421Real Estate Finance Fundamentals3
RL-EST 425Principles of Real Estate Property Management3
Total Credits9

Startup Interest Area

ENT 327Designing the Business Model3
ENT 329Entrepreneurship Scholars3
ENT 361New Product Development3
Total Credits9

Technology, Innovation, and Management Interest Area

ENT 326Creativity, Innovation, and Problem Solving3
ENT 341Technology Entrepreneurship3
ENT 361New Product Development3
Total Credits9

Graduation Requirements

The BBA degree will be awarded on satisfaction of the following:

  1. Completion of the degree requirements and a minimum of 120 credit hours.
  2. Achievement of a 2.25 GPA; satisfactory academic standing is based on:
    1. Cumulative GPA of 2.25 for all University of Missouri courses; and
    2. GPA of 2.25 for all required junior-and senior-level in-major courses completed at UM schools.
  3. Completion of 50% of junior/senior in-major courses at UMKC. 
  4. Completion of HEIghten, and other assessment exercises assigned by the Bloch faculty.
  5. Completion of the Constitution requirement.
  6. Filing of a required application for graduation at the beginning of the senior year.

Students are responsible for ensuring their course of study falls within program guidelines.

Tools for Planning and Fulfilling Academic Requirements

UMKC's Major Maps are detailed, semester by semester plans that lead a student to complete all degree requirements within four years.  Plans include benchmarks and critical courses by term that assist a student’s evaluation of progress and major “fit”.  In order to ensure that the appropriate courses are taken, students are encouraged to consult with the undergraduate advisor for this major. Please see the tab above to view the major map for this program.

UMKC’s Transfer Guides provide detailed guidance on recommended transfer coursework, plans of study, transfer timelines, and transfer contact information. To ensure a seamless transfer experience, students are encouraged to work with both their community college advisor and a UMKC advisor when planning their coursework.

UMKC’s PlanMyDegree ‘Audit’ degree audit system provides an individual evaluation of all degree requirements (General Education, Degree Specific, Major Specific, etc.) for students' officially recorded (Office of Registration and Records) and “what if” exploratory plans of study.  This evaluation is used to certify all graduation requirements.

UMKC’s PlanMyDegree ‘Plans’ degree planning tool enables students to develop a personalized semester by semester plan of study towards completion of degree requirements for student’s officially recorded (Office of Registration and Records) and “what if” exploratory plans of study. Update and edit your full plan to degree completion each term and confirm accuracy each semester with your Academic Advisor(s).