Courses

MKT 324 Marketing Concepts Credits: 3

The course focuses on the processes involved in the marketing of goods and services, including the meaning and importance of marketing terminology, the marketing mix, the marketing concept, consumerism, market segmentation, market and marketing research, and the impacts of different competitive structures on marketing decision making.

MKT 335 Consumer Behavior in Marketing Credits: 3

This course draws upon findings from various disciplines including cognitive psychology, social psychology, sociology, economics, and anthropology to understand and predict buying behavior. Structured around applications in marketing strategy, topical coverage includes motivation, perception, attitude change, choice decisions and the consumption process, as well as post-purchase satisfaction.

Prerequisites: MKT 324.

MKT 348 Market Analysis Credits: 3

Market Analysis equips students with the tools needed to be intelligent users of market data. Topics to be covered include the design of research projects, questionnaire design, sampling, data collection techniques, data analysis, and the presentation of results.

Prerequisites: DSOM 309 (or concurrent enrollment), MKT 324.

MKT 418 Sales and Promotion Strategies Credits: 3

Students receive exposure to the planning, implementation, and evaluation of various revenue-generating and promotional strategies. Topics covered will include the analysis of customers, competitors, and product markets; market segmentation; product positioning; media planning; promotional effectiveness; and client-agency relationships.

Prerequisites: MKT 324.

MKT 420 Sales Management Credits: 3

This course examines the strategic management of the boundary-spanning function of the organization, the sales force. Topics include the selling process, customer relationship management, organizing the sales effort, utilizing sales force automation technology, understanding the salesperson's role, selecting appropriate salespeople, motivating the sales force, conducting training programs, and evaluating the efficacy of individual salespeople and the overall sales function.

Prerequisites: MKT 324

MKT 442 Internet/Direct Marketing Credits: 3

This course examines internet and direct marketing as these topics relate to marketing strategy and the overall marketing plan. Coverage will include topics such as website traffic, customer relationship management (CRM), email marketing, podcasts, blogs, social media, online video, online advertising, online marketing research, and other strategies and tactics for customer acquisition, retention, and add-on selling.

Prerequisites: MKT 324.

MKT 465 Introduction to Retailing and Pricing Credits: 3

This course presents an approach to retail and pricing management. Topics covered in the course include: retail strategy development, understanding the customer, retail information systems, market location selection, merchandise buying and handling, financial operations management, human resource management, operations management, store layout and design, laws ethics, and retail tactics.

Prerequisites: MKT 324

MKT 476 Services Marketing Credits: 3

The purpose of this course is to show how the marketing of services differs from the marketing of goods. Additionally, students will learn the relationship between service quality and customer satisfaction, how to understand and assess service expectations, and how to match those expectations with company standards.

Prerequisites: MKT 324.

MKT 480 Marketing Strategy Credits: 3

This senior-year capstone examines various activities within the overall marketing process, and introduces the development and application of an analysis framework. The use of case problems and technology, and exposure of issues related to ethics, allow the student to gain a full understanding of the relationship between marketing and management.

Prerequisites: MKT 335, MKT 348 (or concurrent enrollment).

MKT 496 Internship: Marketing Credits: 1-3

An opportunity for students to integrate their academic studies via employment with a business/organization in the community. Internship coursework is evaluated on a credit/no credit basis.

MKT 497 Special Topics: Marketing Credits: 1-3

Study and research in areas of special interest under individual faculty direction.

Prerequisite: senior standing.